西蒙顾和：2024年夏季旅游趋势报告（中译版）（16页）.pdf

1、Leisure,Tourism and Travel|Summer|June 2024Travel Trends StudyWelcome to Travel TrendsThe Travel Trends report,elaborated by Simon-Kucher,provides insights about the behavior of the Leisure,Travel and Tourism industry.Simon-Kuchers study provides powerful insights every 6 months that can be converte

2、d into tangible actions for companies to steer their strategy.Discover nowSimon-Kucher|Travel Trends StudyTravel Trends Study:from boom to bust as travelers budget and needs diversifySource:Simon-Kucher Travel Trends Study.Survey conducted in April 2024,Global respondents n=5443Budget growth varies

3、significantly by country ranging from 4%to+9%.Growth will be primarily driven by baby boomers with greater purchasing power.The youngest travelers,with less average budget per trip are seeking international trips three times more than Baby Boomers and Gen X.85%are more likely to travel solo.Luxury t

4、ravelers engage in travel twice as frequently than other travelers,exhibiting+50%interest in recognized brands and personalization.Over 25%of business travel bookings will be through OTAs.Bleisure continues on the rise with 60%of customers that wish to extend their stay if motivated with the right p

5、erks.Mass destinations will need to address overcrowding concerns as 75%of respondents say overcrowding would influence negatively their decisions.Travel budgets will encompass both expansion and contraction,contingent upon client profile and source country.Gen Z and Millennials crave spontaneous ex

6、perience-based trips.Luxury travelers on the rise,are seeking tailored options within high reputation brands.Corporate customers display tendency for booking outside of corporate travel programs.Seventy percent of travelers across all generations prioritize sustainability when booking trips.Polarize