TikTok：2024年夏季体育营销指南（中译版）（19页）.pdf

1、Gear up for the Paris Summer Games and European Football Tournament Opportunity on TikTokGame on.The 2024 Summer Games in Paris and the European Football Tournament 2024 in Germany are both fast-approaching.If youre looking to align your brand with these two mammoth sporting events,nows the time to

2、start planning your campaigns.THE OPPORTUNITYHOW TO WIN GOLDChapter 1Chapter 2Table of ContentsOver the course of two chapters,this playbook unpacks the unique opportunities the Summer Games and European Football Tournament provide,the audience insights that drive these key moments on TikTok,and the

3、 strategies that your brand can take to activate around these moments like never before.Stand Out Among Champions:Make the most of the Summer of Sports opportunity on TikTokChapter 1Our communities are shaping a brand-new Summer Games experience on TikTok.For the past two Summer Games,users creativi

4、ty and passion were on full display,giving the world a fresh lens through which to enjoy the event.TikTok heightens connectionThe Summer Games is all about connection.feel a strong sense of community with other sports fans on TikTok.2Nearly 9 in 10 users(85%)1 say they intend to watch at least some

5、of the 2024 Summer Games.Platforms like TikTok give people new ways to keep up with the Summer Games without necessarily having to tune in live,so in other words,TikTok-first fans.CommunityToks have always thrived on TikTok.Their importance is underscored during the Games.of TikTok users find intere

6、sts they didnt know they were interested in.161%Where theres an interest,theres a niche audience gathered around it on our platform.We call these spaces CommunityToks”,meaning new opportunities to connect with your audience.Here are some CommunityToks that weve seen overlap with the Summer Games:How