TikTok for Business：2024年TikTok中小企业营销指南（中译版）（19页）.pdf

1、0201Get off the shelfUnbox success03Power onMake the everyday extraordinary04The CPG opportunity on TikTokReach your objectives with TikTokCreative tips for CPG brandsSet up your media plan for successContentsCWhy TikTok?01 Get off the shelfTikToks unique ability to grab attention,twinned with our p

2、owerful ad solutions,gives CPG brands the perfect conditions to grow.Sources:1 TikTok internal data global,July 20212 TikTok Marketing Science Global Community and Self-Expression Study 2021 conducted by Flamingo(n=3,500)3 TikTok Marketing Science EUI SMB Consumer Research 2022 conducted by InSites

3、ConsultingTikTok is powered by users with a unique mindset:70%of users feel part of a community on TikTok1Engagement is TikToks superpower:82%of users have discovered a small or medium business(SMB)on the platform2TikTok Ads turn discovery into sales:52%of users have gone on to purchase from their n

4、ewly discovered SMB304 Bring it home with shipping03 Convert with price02 Build loyal foundationsLevel up your shelfie01 Get off the shelfTikTok gives CPG brands a personalized content platform to guide users from engaged and inspired to making purchase decisions.Sources:1 TikTok Marketing Science O

5、ffline Sales Lift study,conducted by NCS,2022*Study is conducted under the assumption that the CPM across different buyer groups stays consistent2 TikTok Marketing Science Global Retail Path to Purchase conducted by Material August 20213 TikTok Marketing Science EUI Ecommerce Vertical Research 2022

6、conducted by GIM(UK Data n=600)4 TikTok Marketing Science EUI Ecommerce Vertical Research 2022 conducted by GIM(UK Data n=600)Users on a CPG journey have bought a product because they saw it on TikTok in the last year.11 in 301 Reach new audiencesUsers say they subscribe to a brand loyalty program o