尼尔森：2024年全球黑人受众：塑造媒体的未来报告（中译版）（26页）.pdf

1、globalBlackDiverse Intelligence Series February 2024Shaping the future of mediaCopyright 2024 The Nielsen Company(US),LLC.Copyright 2024 The Nielsen Company(US),LLC.Were already seeing the impact on media trends today:What do these trends mean for meeting the needs of diverse Black audiences and con

2、sumers?It means our search to feel seen has more options than ever before.It also means brands and programmers trying to connect with Black America have their work cut out for them to push beyond“urban”and represent myriad African American traditions as well as emerging nuance from the expanding Bla

3、ck immigrant and Black-first generation perspectives.Our Black Diaspora Study powered by Toluna sought out to highlight diverse Black experiences in select regionsBrazil,Nigeria,South Africa,the U.K.and the U.S.,with more than 2,300 Black respondents in total.Understanding diversity,complexity and c

4、onsensus across our global community is more important than ever because our borders and barriers to content continue to come down.A brands behavior towards Black consumers in one market can quickly make its way around the world and impact the potential to do business with Black communities in anoth

5、er.The opportunity lies in connecting with an audience where more is more.Where todays$1.7 trillion in Black buying power is projected to top$2 trillion by 20265.Where nearly five out of 10 African Americans are open to trying new brands different from their parents or families6.Where cool and cultu

6、re are defined and exported and where,increasingly,global Black influences are being imported,too.Media is the marketplace for it all.More content consumption than ever:Black audiences spend over 81 hours with media each week1More access to international news and entertainment:from 16%in 2022 to 18%