尼尔森（Nielsen）：2024元数据至关重要：为未来FAST渠道的成功提供动力成功研究报告（中译版）（10页）.pdf

1、Copyright 2024 The Nielsen Company(US),LLC.All Rights Reserved.Metadata matters:Powering future FAST channel successCopyright 2024 The Nielsen Company(US),LLC.All Rights Reserved.Copyright 2024 The Nielsen Company(US),LLC.All Rights Reserved.WelcomeIn less than 20 years,the streaming industry has co

2、me full circle.Traditional VOD services have embraced advertising,and linear-style,free ad-supported television(FAST)represents the streaming industrys biggest growth area.In addition to providing a familiar experience to viewers,FAST channels have gained prominence as a meaningful way to monetize c

3、ontent.Despite the rapid rise of FAST,however,with revenue in the U.S.projected to hit$17 billionby 2029,new entrants often overlook a key driver of audience engagement with scheduled programming:metadata.When metadata isnt foundational in content distribution and discoverability strategies,creators

4、 and publishers exclude a crucial ingredient that helps audiences find content theyll love,which directly hinders monetization opportunities.As the leading provider of entertainment metadata solutions,Gracenote has extensive experience helping the global media industry attract and retain audiences,d

5、rive unique content search and discovery experiences and monetize programming.FAST represents the next chapter of the streaming industrys evolution,and this guide will help new entrants understand the importance of metadata,especially as competition increases and the need to engage and maintain view

6、ers intensifies.This guide will also help FAST channels succeed in the future,when search and discovery features within individual services mature.Metadata is critical for search,discovery and monetizationCopyright 2024 The Nielsen Company(US),LLC.All Rights Reserved.Copyright 2024 The Nielsen Compa