尼尔森：2023年亚裔美国人受众报告：看到、听到、重视-通过媒体吸亚裔美国人（英文版）（15页）.pdf

1、Copyright 2022 The Nielsen Company(US),LLC.Copyright 2023 The Nielsen Company(US),LLC.Seen,heard,valuedEngaging Asian Americans through mediaDiverse Intelligence Series 2023In collaboration withIntroductionAs Everything Everywhere All At Once dominated the Hollywood awards season this year,I could v

2、irtually hear the Asian American Native Hawaiian and Pacific Islander(AANHPI)community shout a collective“finally!”around the nation,for the long-overdue recognition from the media and entertainment industry.When Michelle Yeohs name was called for best actress at the Academy Awardsthe first by a sel

3、f-identified Asian woman,and just the second woman of color to ever win the awardit felt like we all took a communal victory lap.At last,the industry sees us as winners.Its about time our experiences are seen and heard.Actor Ke Huy Quans Oscar win that same night was also a tear-jerking moment becau

4、se he started his journey as a child refugee who arrived in the U.S.by boat and ultimately reached a career pinnacle as an Academy Award winning actor.What an incredible story.Now the red carpets are rolled up and the crowds are gone.The AANHPI community is left wonderingwhat happens now?Will the me

5、dia industry increase AANHPI representation on screen and behind the camera?It would certainly make good business sense.Asian Americans are the fastest growing population within the U.S.,according to the U.S.Census,with almost 130%growth in buying power*in the last decade.Weve already proven our sto

6、ries are powerful and attract global audiences not just AANHPI viewers but all people.Consider Squid Game,Never Have I Ever and Parasite,the 2019 film that won six Oscars at the 92nd Academy Awards,including best picture and best director.My favorites include Fresh Off the Boatwhich ran for six seas