凯度消费者指数：2024年第一季度亚洲消费市场脉动报告（中译版）（23页）.pdf

1、DATA PERIOD:MAT Q1 2024MARKETS:Chinese Mainland|Indonesia|South Korea|Malaysia|Philippines|Thailand|Taiwan|Vietnam|India|UAEWorldpanel by Kantar2Welcome to Asia PulseAs we stepped into the first quarter of 2024,the FMCG industry in Asia continued to demonstrate its resilience with a growth rate of 3

2、.5%,marginally surpassing the previous years performance.This steady growth reflects the regions ability to adapt and thrive amidst evolving economic conditions.In this latest edition of Asia Pulse,we explore the compelling stories of innovation,persistence,and strategic agility that are shaping the

3、 FMCG industry across the APAC region.We uncover essential trends and adaptive measures that can unlock new opportunities for brands aiming to succeed in this ever-changing market.If youre interested in delving deeper into these insights,or exploring opportunities to collaborate,we are here to suppo

4、rt you in navigating and thriving in this dynamic environment.2Q1 2024|Summary Asia%Value Change FMCG MAT Q1 2024 vs.Year AgoAsiaNorth AsiaWest&South AsiaSoutheast AsiaTotalChinese MainlandTaiwanSouth KoreaIndia(Urban)UAEIndonesiaMalaysia(Peninsular)ThailandPhilippinesVietnam(Urban)Vietnam(Rural)FMC

5、G TotalFoodBeveragesDairyHome CarePersonal CareGrowth -0.5%-0.5%5%O V E R V I E W3FMCG Growth in Asia:YOYAsia/MAT Q1 2024 Value Spend Growth vs YA3.04.64.8-0.27.7-1.23.53.49.2-0.55.01.9FMCGFoodBeveragesDairyHome CarePersonal CareO V E R V I E WQ1 2023Q1 20244FMCG Growth in Asia:YOYAsia/MAT Q1 2024 V

6、alue Spend Growth vs YAFMCGFoodBeveragesDairyHome CarePersonal CareSoutheast AsiaNorth AsiaWest&South Asia6.38.53.17.07.13.42.05.23.63.64.08.07.89.43.58.48.89.67.78.94.414.513.81.43.73.0-1.37.8-3.92.83.010.9-2.03.90.2O V E R V I E W6.5Q1 2023Q1 20245FMCGAsia/MAT Q1 2024%Value Growth vs YAFMCG3.03.5C