尼尔森：2024年多元之声：亚裔美国消费者报告（中译版）（29页）.pdf

1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.Concentrated and ConnectedDiverse VoicesAsian American Consumer Report 2024 2024 Nielsen Consumer LLC.All Rights Reserved.Who is the Asian American shopper?2 2024 Nielsen Consumer LLC.All Rights Reserved.Dat

2、a Source:https:/www.pewresearch.org/short-reads/2021/04/29/key-facts-about-asian-americans/Extremely young population with high earning potential3Median Age:34,compared to 3858%are Gen z22.4MTotal Pop 7%of US PopMedian age US born:19,compared to 36Median HH income:$85,80027%live in multigenerational

3、 HHs72%speak English proficiently54%have college degree+,compared to 33%US-23%of Asian Americans work in the scientific,technology,engineering,and mathematics related industries(vs.12%of the total population.)2024 Nielsen Consumer LLC.All Rights Reserved.4Six origin groups make up 85%of the populati

4、on57%Asian Americans were born in another countryoCompared to 14%of Total UShttps:/www.pewresearch.org/short-reads/2021/04/29/key-facts-about-asian-americans/Varied cultural and ethnic identities24%21%19%10%9%7%15%All OtherChineseIndianFilipinoVietnameseJapaneseKorean%of US Asian population 2024 Nie

5、lsen Consumer LLC.All Rights Reserved.5Projected to be the largest immigrant group in the US surpassing HispanicsData Source:https:/www.pewresearch.org/short-reads/2021/04/29/key-facts-about-asian-americans/%of immigrant populationRapidly growing population1818181920899994340373431293234363820252035

6、204520552065AsianHispanicBlackWhite 2024 Nielsen Consumer LLC.All Rights Reserved.Data Source:https:/www.pewresearch.org/short-reads/2021/04/29/key-facts-about-asian-americans/Geographically concentrated6Nearly 45%live in the West30%live in CA alone 2024 Nielsen Consumer LLC.All Rights Reserved.2024