YouGov：2024年澳大利亚广告排行报告（中译版）（16页）.pdf

1、Ad rankings A U S T R A L I ATop brands in Australia based on ad awareness.Living consumer intelligence| this report,we reveal the top 10 ranked brands in Australia based on ad awareness.Additionally,we highlight the top 10 brands that have shown improved change in Ad awareness scores in last quarte

2、r(Oct23 to Dec23)vs preceding quarter(July23 to Sept23).The findings also shed light on the key sectors that have experienced notable improvements in brand performance during the similar period.One notable sector displaying improvement in the last quarter is retail.This report focuses on retail bran

3、dsColes and Burning.Our in-depth analysis delves into these two brands and impact on various metrics and audiences.2Ad rankings:Australia3MethodologyYouGov Australia ad rankings 2023 are calculated using data from YouGov BrandIndex.Every brands performance is tracked daily against a range of metrics

4、.In this report,brands are ranked based on their Brand Ad Awareness Scores from 1st October 2023 to 31st December 2023 which is determined by asking consumers“Which of the following brands have you seen an advertisement for in the past two weeks?“.Additionally,weve included an analysis of brands imp

5、rovers.Brands are sorted by change in ad awareness score from highest to lowest between time range of 1st October 2023 to 31st December 2023 vs 1st July 2023 to 30th September 2023.To be included in the rankings,brands must have a minimum base size(N)of 100 and be tracked for at least 6 months(182 d

6、ays).Ad rankings:Australia4Ad awareness rankings:Which of the following brands have you seen an advertisement for in the past two weeks?Ad rankings:AustraliaRanked by average ad-awareness score from Oct 1st,2023,to Dec 31st,2023.Ranked by change in ad-awareness score(highest to lowest):1st Oct 2023