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1、2024 Influencer Benchmarks Report GuideAbout LaterLater is the worlds first Social Revenue Platform.With Later Social,Later Influence,and Link in Bio,social media marketers,influencer managers,and creators can collaborate on high-performing content that reaches new audiences,drives engagement,and ge

2、nerates predictable ROI.Later is also trusted by the top social platforms,with partnerships and integrations with Meta,TikTok,LinkedIn,Pinterest,YouTube,and X(formerly Twitter).Grow,scale&drive sales with Laters influencer marketing platform.Learn More2ContentsOverview,Methodology&Definitions Influe

3、ncer BreakdownIndustry BreakdownCPGConsumer Electronics Cosmetics&FragrancesE-commerce/D2CFashion&ApparelFitnessFood&BeverageHealthcareHome&Interior Media&Entertainment Restaurants&QSR RetailTravel&HospitalityConclusion&Additional Resources481719232731354347515559636771393Overview IntroductionThe cr

4、eator economy is projected to grow to$22.5B by 2025.But as the industry is still fairly new,benchmarking campaign results can be a challenge.After analyzing over 45K posts and 2.9K campaigns across multiple platforms,weve compiled influencer marketing benchmarks to help marketers and businesses unde

5、rstand:Average campaign performance across industries Average baseline costs across influencer personasPlatform breakdowns and comparisons by content type If youre looking to optimize your current strategy,set goals for future campaigns,or understand industry trends,this report is for you.5Our Metho

6、dologySeptember 1,2023-March 1,2024 Compared to:March 1,2023-September 1,2023 HoH=Half on Half For Instagram,TikTok,and Facebook,only posts with=1000 reach,=5 engagements,and=10 impressions were analyzed When calculating CPX metrics,only posts that had an incentive associated with them were analyzed