IAS：2024体育赛美国品牌营销指南（英文版）（13页）.pdf

1、APRIL 2024Protect your brand&drive superior results during major sporting eventsA MARKETERS GAME PLAN FOR WINNING GOLD I|integraladsPROTECT YOUR BRAND AND DRIVE SUPERIOR RESULTS THIS SPORTING SEASONGlobal advertising and marketing spending is expected to hit$1.631 trillion in 2024,with large-scale s

2、porting events like the Summer Olympics fueling this years growth,according to AdAge.This means more competition for all advertisers to deliver their messages effectively on quality media.Advertisers need sophisticated technology to cut through the noise and reach their ideal consumers.MEDIA QUALITY

3、 DURING MAJOR SPORTS EVENTS HOW IAS HELPSGlobal sports fans are an unrivaled top-of-the-funnel audience in terms of the scale and engagement that live games evoke,giving brands an unmatched way to connect.Challenges like brand suitability,attention,and ad fraud can be amplified across sporting event

4、s,and regularly assessing your campaign strategy is key for driving superior results.Ensure your ads only run on Quality ImpressionsTM aligned with the correct context for your brand values and objectives during major sporting events.Brand-specific protection with curated contextual avoidance down t

5、o the sentiment and emotion level Contextual Targeting to reach your audiences with curated segments for sport-related content Ad Fraud Protection across programmatic,social,and CTV buysQuality AttentionTM unifies media quality and eye tracking through advanced ML to understand campaign performance8

6、9%of U.S.consumers plan to follow at least one major sporting event(Summer Olympics,NBA Finals,etc.)in 202471%of U.S.consumers believe digital and social streaming of sports has improved since 202339%of U.S.consumers watch highlights/clips of sports content on on social media platforms like YouTube