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1、Indian cricket fandom report2024with spotlight on Indian Premier league and its fansLiving consumer intelligence| N D I AIndian cricket fandom report 20242MethodologyThis report looks at the state of cricket in India,with the context of how this compares to the global stage.It analyses cricket fans

2、and sheds light on the perspectives and behaviors of IPL fans,offering valuable insights into their attitudes towards sponsorships and brand preferences.The insights in this report are drawn from YouGov Profiles and YouGov Global Fan Profiles.YouGov Profiles is an ever-growing source of living consu

3、mer data,with 2 million+data variables from YouGovs26 million+global panel members.Covering demographic,psychographic,attitudinal and behavioural consumer metrics,our data is collected continuously and updated weekly.YouGov Global Fan Profiles is an instant view of the size,make-up,attitudes and beh

4、aviours of fan bases in 50+markets.It provides access to market-specific fan data across 200 leagues,50 events,45+game titles,500 athletes and 2,000 teams,with the latest data from more than 300,000 global interviews at your fingertips.Data for this report was extracted in Jan 2024.Get in touchCrick

5、et craze in India vs rest of the world3Indian cricket fandom report 20244%7%15%3%34%4%29%10%57%3%23%2%2%3%0%10%4%20%8%31%2%4%CanadaIrelandUKMoroccoSouthAfricaEgyptUAESaudiArabiaIndiaSingapore AustraliaFansPlayedIndian cricket fandom report 20244Cricket fandomacross the worldCricket fans:those who wa

6、tch or follow cricketCricket players:those who have played cricket in last 12 monthsIndian cricket fandom report 20245Which sports do Indians watch and follow the most?Interested to dig into the rising wave of football and kabaddi in India?15%16%17%17%19%23%24%24%27%57%BoxingCyclingDancingSwimmingWr