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1、PUBLIC TR ANSP ORT FARE MODEL SThe right moment to revisit fare models&help transport authorities cope with challenges2024LARS THURMANN-MOEPartner Head of Nordics,Growth Practice OsloMICKAEL TAUVELPartner Head of Mobility Competence Center,Travel&Transportation Practice ParisFRANCOIS-JOSEPH VAN AUDE

2、NHOVEManaging Partner Global Practice Leader,Travel&Transportation Practice BrusselsANDREAS DOBLOUGConsultant Growth Practice OsloCONTENTEXECUTIVE SUMMARY 31.PUBLIC TRANSPORT GOALS&POTENTIAL MEASURES 62.STRONG MOMENTUM FOR FARE STRATEGY REDEFINITION 83.FARE MODELS&ADJUSTMENT FACTORS 104.DESIGNING ID

3、EAL FARE MODEL 16CONCLUSION 182Since the COVID-19 outbreak and the war in Ukraine,the public transport funding equation has been challenged by new ridership patterns(impacting traffic and the level of adoption of subscription-based fares),inflation(raising the cost of operations),and an acceleration

4、 in the development of alternative transportation options(owned or shared).While price increases in public transport fares have been limited so far,we believe there is an opportunity to revisit fare models,as public authorities increasingly show a willingness to support multimodal integration and ti

5、cketing digitalization enables innovation in pricing and marketing.This Report identifies the need for public transport authorities(PTAs)to reassess fare models,leveraging digitalization and an increased willingness for alternative transportation models,and explores the following:1.Public transport

6、goals and potential measures.We discuss fare collections share of public transport financing and key levers to increase attractiveness for the transport network.We highlight some key considerations for PTAs when developing a fare model,while also keeping in mind that a model is just one of the tools