奥美Ogilvy：2024电激世界脉动-中国汽车品牌全球化制胜手册（中译版）（53页）.pdf

1、The automotive market is experiencing a seismic shift,moving from combustion engines to electrification and mobility on a global scale.With this shift,new players have emerged and China undeniably has taken a clear leadership role in driving this transformation.Chinese brands have established undeni

2、able advantages.Their technological prowess in battery technology is well-documented.They possess a deep understanding of the evolving mobility ecosystem,shaped by a rapidly growing demand for intelligent features and customer-centric in-car experiences.Furthermore,they cater to a generation of digi

3、tal natives,adept at navigating online platforms and embracing technological change.However,translating these strengths into sustained overseas success requires careful consideration.Regulatory challenges,cultural nuances,diverse consumer preferences,and established competitor landscapes are just a

4、few of the hurdles on the road to global domination.To navigate this complex terrain,a comprehensive understanding of local market dynamics and a strategic approach are essential.This report is a collaborative effort from WPP companies,led by Ogilvy in collaboration with FGS,Wavemaker and amp.With o

5、ur experience in developing and managing global brands,as well as taking Chinese brands global in other categories,our goal is to equip Chinese EV brands with the knowledge needed to chart a course for long-term success.We have a long history of helping automotive companies generate brand and busine

6、ss impact.From defining a global marketing operation model to building a robust digital infrastructure,establishing trust through public affairs or effectively allocating media investment.I hope this easy-to-read document can serve as a guiding roadmap for navigating this electrifying new frontier.C