凯度消费者指数：2023Q1亚洲快速消费品市场脉搏报告（中译版）（23页）.pdf

1、ASIAS FMCG MARKET AT A GLANCEMARKETS:China|Indonesia|South Korea|Malaysia Philippines|Thailand|Taiwan|Vietnam|India|UAEIssue 1 July 2023Data period:MAT Q1 2023WORLDPANEL DIVISIONWelcome to Asia PulseWelcome to the Q1 2023 edition of Asia Pulse!In the rapidly evolving landscape of the Asia-Pacific re

2、gion,the first quarter of 2023 has brought about notable shifts and exciting developments across various markets.As the expert in the FMCG industry and consumer insights,we are delighted to present this comprehensive report,Asia Pulse,which highlights key trends and insights from the Asia region.As

3、you explore the insights in this report,we encourage you to delve into the intricate details of consumer behaviour and market dynamics that shape the first quarter of 2023 in Asia.The Worldpanel Division of Kantar Asia takes pride in offering a thorough analysis that equips businesses with the tools

4、 to navigate this intricate and dynamic landscape,enabling them to uncover growth prospects and cultivate sustainable success.If youd like to explore more opportunities for your brands,please do not hesitate to contact us.2Q1 2023|Summary Asia%Value Change FMCG MAT Q1 2023 vs.Year AgoAsiaNortheast A

5、siaWest&South AsiaSoutheast AsiaTotalChinese MainlandTaiwanSouth KoreaIndia(Urban)UAEIndonesiaMalaysia(Peninsular)ThailandPhilippinesVietnam(Urban)Vietnam(Rural)FMCG Total0.82.64.28.56.14.70.315.28.814.5Food3.20.44.48.18.55.8-3.118.8-4.56.1Beverages2.9-2.11.29.93.63.93.613.922.223.2Dairy-1.7-4.4-2.1

6、0.74.8-1.1-2.76.94.216.2Home Care7.0-2.05.99.59.75.26.217.416.415.5Personal Care-4.59.48.49.01.27.07.414.920.315.9Growth -0.5%-0.5%5%O V E R V I E W3FMCG Growth in Asia:YOYAsia/MAT Q1 2023 Value Spend Growth vs YA2.42.73.30.93.91.42.84.44.3-0.67.0-0.2FMCGFoodBeveragesDairyHome CarePersonal CareO V E