凯度消费者指数：2023Q4亚洲快速消费品市场脉搏报告（英文版）（23页）.pdf

1、DATA PERIOD:MAT Q4 2023MARKETS:Chinese Mainland|Indonesia|South Korea|Malaysia|Philippines|Thailand|Taiwan|Vietnam|India|UAEWorldpanel by Kantar2Welcome to Asia PulseIn the fourth quarter of 2023,Asias FMCG sector stood strong,maintaining similar growth figures to the previous year at a robust 3.5%.

2、This steadfast performance underscores the regions resilience amid evolving economic conditions.Notably,the highest contributions to growth came from West and South Asia,where the frequency of shopping trips is gaining momentum,driving forward the regions economy.Explore the latest edition of Asia P

3、ulse to delve into the narratives of persistence,innovation,and strategic adaptation shaping the FMCG landscape across the APAC region.Uncover crucial trends and adaptive measures that will unlock new avenues for brands seeking to thrive in this dynamic environment.If you would like more detailed in

4、sights,or you want to explore collaborative opportunities,do not hesitate to reach out to us.Were here to help you navigate and thrive in this dynamic landscape.2Q4 2023|Summary Asia%Value Change FMCG MAT Q4 2023 vs.Year AgoAsiaNorth AsiaWest&South AsiaSoutheast AsiaTotalChinese MainlandTaiwanSouth

5、KoreaIndia(Urban)UAEIndonesiaMalaysia(Peninsular)ThailandPhilippinesVietnam(Urban)Vietnam(Rural)FMCG Total3.5-3.3Food3.2-2.0Beverages8.3-9.0Dairy0.0-0.4Home Care6.8-5.0Personal Care1.4-0.7Growth -0.5%-0.5%5%O V E R V I E W3FMCG Growth in Asia:YOYAsia/MAT Q4 2023 Value Spend Growth vs YA3.25.74.9-0.5

6、6.9-1.23.53.28.30.06.81.4FMCGFoodBeveragesDairyHome CarePersonal CareO V E R V I E WQ4 2022Q4 20234FMCG Growth in Asia:YOYAsia/MAT Q4 2023 Value Spend Growth vs YAFMCGFoodBeveragesDairyHome CarePersonal CareSoutheast AsiaNorth AsiaWest&South Asia5.76.14.35.85.04.63.88.23.06.03.66.26.29.31.66.74.912.