Comscore：2024年数字商务现状报告（英文版）（32页）.pdf

1、1DigitalCommerceState of2YourPresentersRyanWilliamsDananRenVicePresident,ClientInsightsSVP,ClientInsightsandGTMEnablement3Agenda2023 Digital Commerce UpdateGrowth of Online GrocerySocial CommerceKey Takeaways12344Digital Commerce Data has Been Sourced from Comscores Consumer Panel and Ongoing Resear

2、chFOCUS OF THIS REPORT IS U.S.DATA IN 2023Mobile CommerceDollars spent online in non-travel retail categories,via both smartphone and tablet.Digital CommerceDollars spent online in non-travel retail categories,via desktop or mobile devices.Travel spending is not included in retail commerce5Connectin

3、g the dots to dollarsSection 162023Highest year of digital commerce everQ4 2023Highest quarter everTotal non-travel retail dollars spent online in 2023(desktop+mobile)Source:Comscore Digital Commerce Measurement,U.S.,2023The Number Youve Been Waiting ForA First Milestone for the Internet:U.S.online

4、retail spending surpassed1.3T$7Source:Comscore Digital Commerce Measurement,U.S.,2013-2023Dollars spent are not adjusted for inflation.Retail spending does not include TravelIn 2023,Consumers Spent$1 Trillion More in Online Retail Than They Did Just 10 Years AgoAnnual Total Digital Commerce Dollars

5、In Billions$235$268$305$364$437$528$615$705$904$1,09020132014201520162017201820192020202120222023$1,2958Source:Comscore Digital Commerce Measurement,U.S.,2020-2023Dollars spent are not adjusted for inflation.Retail spending does not include TravelDigital Commerce Continues to be Buoyed by Q4 Which C

6、onsistently Accounts For 32%of Annual Spend 17%8%18%16%22%34%25%31%22%23%21%18%22%19%18%17%$109.4$108.2$115.9$144.6$133.2$142.3$141.9$180.3$158.2$169.8$170.5$204.7$189.7$206.4$202.8$247.8$52.1$47.8$57.3$70.1$64.3$67.4$73.9$101.0$81.8$87.5$90.5$127.5$103.4$99.1$104.1$141.4$161.5$156.0$173.2$214.7$197