普华永道：2024中国内地及香港地区奢侈品市场报告：释放奢享生活方式的无限增长潜能和可持续价值创造（中译版）（46页）.pdf

1、Mainland China and Hong Kong Luxury Market:April 2024Unlock infinite growth possibilities and sustainable value of luxurious lifestyleContentSustainable TransitionSEA Regions12Global:Be Creative to Pioneer as a VICTOR China:Be Bold to Take the No.1 SLOTKey Takeaways:Be the BEST Luxury Brand3VIC Serv

2、ices Exquisite Offerings3 Strategic Levers2 Operations1 TransformationVICTORSLOT2Global:Be Creative,Pioneer as a VICTOR 1Sustainable TransitionSEA RegionsVIC Services Exquisite OfferingsVICTOR217248283256290327364406464606Stable GrowthWealth transfer to next generationsPwC China Forecast:Global Luxu

3、ry Market Size,2017-2030E2)2017201820192020202120222023E2024E2025E2030E+14%+13%+13%+6%China is expected to be the No.1 personal luxury market by 2030Personal Luxury Market Size Scope in this Report1)Apparel and Footwear EyewearLeather GoodsJewellery and TimepiecesPremium Beauty and Personal CareWrit

4、ing Instruments and StationeryCovid outbreak globallyGrowing fast due to the increasing no.of HNWIs3)and popularity as tourist destinations3 Years of Recovery3 Years of ImpactLockdown in major Chinese citiesEconomic downturnGlobal Outlook:Major countries recovery+Chinese internal salesBefore 2020 Pr

5、osperityChina Hainan stimulationbillion USD4Source:PwC analysis14%16%9%9%19%25%27%23%27%23%4%2023E4%2030E100%USEuropeChinaJapanRest of Asia PacificRest of WorldNotes:1)PwC China forecast for market size covers 6 categories incl.Apparel and Footwear,Leather Goods,Premium Beauty and Personal Care,Jewe

6、llery and Timepieces,Eyewear and Writing Instruments and Stationery,but excludes service,lifestyle,furniture and home furnishing and art toys;2)The reason for the higher prediction for 2025 in this report compared with our 2023 Report(2025E is$444.7 billion)is mainly due to the latest dynamics we ha