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艾意凯咨询:2023企业数字化影响研究报告(英文版)(30页).pdf

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1、SPECIAL REPORTEnterprise Digital Impact in 2023 2 L.E.K.ConsultingSPECIAL REPORTContentsAbout L.E.K.ConsultingWere L.E.K.Consulting,a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth.Our insights are catalysts that reshape the trajectory of

2、our clients businesses,uncovering opportunities and empowering them to master their moments of truth.Since 1983,our worldwide practice spanning the Americas,Asia-Pacific and Europe has guided leaders across all industries from global corporations to emerging entrepreneurial businesses and private eq

3、uity investors.Looking for more?Visit .L.E.K.Consulting is a registered trademark of L.E.K.Consulting LLC.All other products and brands mentioned in this document are properties of their respective owners.2023 L.E.K.Consulting LLCThe digital future starts now.3Challenging the status quo.3Defining su

4、ccess in digital.5Habits of digital leaders.9The future of enterprise digital transformation.13Leveling up your digital maturity.20Appendix:Views of digital maturity.223 L.E.K.ConsultingSPECIAL REPORTEnterprise Digital Impact in 2023The digital future starts now Its no secret that businesses struggl

5、e with digital transformation.Part of the challenge is that its hard to get the most out of technology thats constantly changing.And now,between rapid advancements in artificial intelligence(AI)and the digital surge post-COVID-19,the pace of change has kicked into overdrive.What does it take to harn

6、ess the power of digital in this environment?Are there practical steps that businesses can take to align business and digital strategy for profitable growth?What lessons can be drawn for executives seeking to prepare their organizations for a digital future?These are the questions L.E.K.Consulting s

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本文主要探讨了2023年企业数字化的影响,并提供了如何在未来数字化时代中取得成功的见解。文章指出,数字领导者正在挑战传统的数字化方法,他们通过客户中心性、信任和数字化的全面部署来定义成功。文章通过调查1000名数字高管和案例研究,发现成功的数字化企业具有以下特点: 1. 战略一致性:数字领导者将数字化转型与公司战略和业务目标紧密结合。 2. 企业视角:他们通过在整个组织中部署数字技术,而不是仅在特定业务功能中进行战术性投资。 3. 细致的绩效监控:他们通过与特定投资目标直接相关的指标来跟踪数字化成功。 4. 高层关注:C级高管和董事会广泛拥有并推动数字化战略和实施。 5. 明确的目的:他们定义了清晰、明确的数字化战略,并建立了适当的治理结构。 此外,文章还指出,数字领导者更倾向于投资于影响核心业务目标的技术解决方案,并跟踪与业务目标直接相关的绩效指标。这些发现为那些寻求在数字化时代取得成功的企业提供了实用的指导。
企业如何利用数字技术实现增长? 数字领导者有哪些成功秘诀? 如何评估和跟踪数字投资的成功?
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