Disqo：2024年消费趋势报告（中译版）（28页）.pdf

1、Insights to improve every brand experienceTRENDS CONSUMER224REPORTThe consumer landscape changed dramatically in 2023.The Ukraine-Russia and Israel-Hamas wars the toxic U.S.political environment inflation.Pride month boycotts.the rise of ChatGPT and other AI advances.striking auto workers,writers,an

2、d actors X(formerly Twitter)s fumbles and the introduction of Metas Threads and on lighter notes Barbie,Taylor Swift and Beyonce all of these events had profound effects on how consumers navigate the world,and importantly,how they experience todays brands.While DISQO cant predict what will shape cul

3、ture in 2024,we can offer insights on consumer sentiment heading into the new year,and with this intelligence suggest how brands can approach connecting with their audiences in meaningful ways.From general attitudes about the state of the world to how key media platforms drive purchase behaviors,we

4、cover everything you need to know about what makes consumers tick.Keeping pace with the speed of culture.In marketing technology,2024 promises even more AI innovation,the rise of the“fediverse,”and perhaps Googles sunsetting of the third-party cookie(finally!).Whether these promises come to fruition

5、 or not,marketers will need to prioritize managing their brand experiences in a new context,to evaluate and iterate campaign strategies,and to measure continuously to stay ahead of evolving consumer behaviors.We highlight the opportunities and challenges brands will face in creating the experiences

6、their customers want and need.By understanding consumer perspectives on a range of topics that influence their behaviors,brands can focus on the trends that matter most and ensure their brands move with the speed of culture.DISQO surveyed 3,004 U.S.adults from our first-party audience,between Novemb