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1、012023 Trends Report2023 Voice Over Trends Report022023 Trends ReportIn This ReportAudio Routines Form Daily Habits.3Quality is Essential for Engaging Experiences .7Faster and Easier Content Creation Key to Meeting Demand .10What Does This Mean for 2023?.13Methodology .14About Voices .14IntroEach ye

2、ar,Voices collects insights from surveys and combines it with internal data to predict future trends in the voice over industry.After connecting with more than 1,400 survey respondents and leveraging internal data,its clear that content creation is front and center in 2023.With a global pandemic beh

3、ind us,content creators are primed to try and satiate the audio appetite weve grown accustomed to.In our Annual Trends Report,well look at why more content is being created,what kind of content will captivate audiences and why quality audio content is integral to making an emotional connection with

4、listeners.032023 Trends ReportAudio routines have become a mainstay in many peoples daily lives,from listening to your favorite podcast while cooking,cycling or commuting to work.Because of the influx of audio content and consumption,advertisers are moving from the eyes to the ears.In our first tren

5、d,we look at why 2023 is going to be a milestone year for audio advertising.Audio routines and experiences are becoming must-have pieces of content for big brands:audio-only series and podcasts are no longer niche pieces of content that emerging content creators are testing out.Over the past 12 mont

6、hs,weve seen serious A-Listers dive fully into the audio-first medium,including Hollywood filmmaker Jordan Peele partnering with Spotify to promote his audio experience,Meghan,Duchess of Sussex,launching her podcast this summer and comedians Conan OBrien along with Will Arnett who both have podcasts