Brightspot：2021内容中心与传统CMS的差异白皮书白皮书（中译版）（8页）.pdf

1、Understanding the differences between a content hub and traditional CMSBrightspot White PaperJuly 2021Move beyond outdated concepts of web content management systems and toward the forward-looking idea of your CMS as the hub for your content,digital brand identity,data and integrations.2of executive

2、s say the pandemic sped up their digital transformation efforts97%Digital transformation efforts are no longer a“nice to have”but a“need to have”and something that cant be delayed.This necessity for digital progress was propelled even further due to the pandemic,as we saw consumer and customer deman

3、ds shift,causing organizations to pivot(rapidly)as well.In fact,97%of executives say the pandemic sped up their digital transformation efforts,while 79%have increased budgets for digital transformation this year.Yet,while almost every organization and team is aware of this,some dont know how to take

4、 even small steps forward in their digital journey to realize substantial,positive results in the future.Luckily,there are solutions and technologies to help make these transitions go more smoothly and successfully,and ensure organizations experience consistent wins throughout their efforts.At Brigh

5、tspot,we have an overarching principle we apply and follow to ensure progress doesnt slow down or halt altogether:take control back.Bring everythingyour legacy and disparate systems and your new solutionstogether into one modern,central hub to more easily and seamlessly control your path forward.Let

6、 us explain.3Benefits of a modern CMS A decade ago,businesses were focused on adopting the latest and greatest technologies to gain a competitive edge and streamline operations as our world turned digital.Unfortunately,before the right solutions existed,this push resulted in multiple disparate syste