Muck Rack：2023年公关测量现状报告（英文版）（54页）.pdf

1、A STUDY BYTHE STAT E O FPR2 0 2 3About this surveyCompany type:55%agencies 23%brands 12%nonprofits 9%consultant 2%governmentLocation:89%US 3%Europe 3%Canada 1%AsiaIndustry:Public Relations Agency:25%Technology:13%Marketing/Advertising Agency:7%Nonprofit:7%Entertainment,media and publishing:6%Other:6

2、%Healthcare/Biotechnology/Pharmaceuticals:5%Consumer products:4%Education:4%Financial Services/Banking:3%Food&Beverage:3%Ecommerce and Retail:3%Travel and Tourism:3%Government:2%PR team size:Solo:15%2-19:51%20-99:20%100+:14%Primary audience:27%B2B 30%B2C 40%B2B and B2CSee extended audience breakdown

3、 in the final section.MethodologyWe surveyed 1,034 PR professionals from March 31 to April 25,2023.The goal of this survey is to to deliver insights to the PR industry to help improve the workflow of public relations professionals.Muck Rack distributed the survey primarily through email.Muck Rack cl

4、eaned the data in a variety of ways.First,we only counted complete responses.We also removed low effort responses where the respondent completed the survey in less than five minutes.Finally,we removed any duplicate entries,responses that were generated by spam accounts and checked the data for major

5、 outliers.Due to changes in phrasing,comparing data to previous years may not be possible.Figures may not add up to 100%due to rounding errors or excluded categories.The conservative margin of error for the survey is about 3%.Executive Summary 70%of PR pros expect earned media to become more difficu

6、lt to secure over the next five years.LinkedIn is now the top social network for communication strategies after increasing more than 10%compared to last year,displacing Twitter.More than half of PR pros say there is little to no diversity on their leadership teams.AI is one of the top five skills PR