TikTok：2023时尚行业中小企业行动手册（中译版）（29页）.pdf

1、FashionPlaybookWhy TikTok?Fashion TikTokCase StudiesProducts for success in your vertical.Media Planning How to prepare for your key seasonal moments.Tips for Success 010203040506 Table of Contents201 Why TikTok?3TikTok is growing fast,grow your business with usOur hyper-growth entertainment platfor

2、m is influencing the media landscape and presenting brands from all industries with unique and exciting opportunities.TikToks ability to grab users attention,combined with our effective advertising solutions,gives small and medium sized businesses the perfect conditions to grow.TikTok has more than

3、one billion active monthly users!1Every day people around the world watch a movie lengths worth of TikTok content with 35%of users even saying they watch less TV since getting the app.2 Source:1 TikTok Internal data global,July 20212 Marketing Science Global Time Well Spent conducted by Kantar March

4、 20214Why TikTok?EffectivenessTikTok has the power&influence to supercharge your media mixAttentionEngagement is TikToks superpower Sources:1 TikTok Marketing Science EU Holiday Shopping behaviour Research 2020 conducted by Walnut Unlimited2 TikTok Marketing Science US Authenticity Study 2020 conduc

5、ted by Nielsen3 TikTok Marketing Science EUI SMB Consumer Research 2022 conducted by InSites Consulting4 TikTok Marketing Science EUI SMB Advertiser Research 2022 conducted by Advertiser Perceptions46%of users engage with content on TikTok without distraction or multi-screening.35%spent more time on

6、 TikTok than on other video content platforms.275%come to the platform to be entertained.88%frequently discover new content they enjoy.52%learn about new products via video ads from both big and small businesses.152%of TikTok users that have come across SMB content on TikTok have gone on to make a p