Rival IQ：2023年TikTok基准报告（中译版）（37页）.pdf

1、2023 TikTok Benchmark ReportTHE ULTIMATE GUIDE TO TIKTOK METRICSData set includes COMPRISINGHANDLES2,000IN 2022 BETWEEN THE MONTHS OF108BVIEWS291KVIDEOSJANFEBMARAPRMAYJUNJULAUGSEPTOCTNOVDECThe Metrics:DefinitionsEngagement Rate by Follower The average number of engagements per follower on a per-vide

2、o basis.Engagement Rate per View The average number of engagements per view.Engagement Total The total number of interactions(likes,comments,and shares)on videos.Hashtags per Video The average number of hashtags on a per-video basis.Monthly Follower Growth Rate The average monthly growth rate over t

3、he report period.Videos with Mentions The percentage of a brands videos that include at least one mention of another account.Videos per Week The average number of videos a brand publishes per week.Views per Follower The average number of views per follower on a per-video basis.Using Rival IQ to supe

4、rcharge your TikTok engagementTrack and measure your TikTok performance inside Rival IQ alongside all your other social metrics.GET YOUR FREE TRIALKey FindingsKey Findings and TakeawaysTikTok is out-engaging other channels.Median brands are earning an average eng.rate per follower of 5.7%on TikTok,w

5、hich is about 50%higher than last year and 12x the next most engaging channel,Instagram.Higher Ed,Travel,and Sports Teams dominate.These industries are consistently at the top of the pack across other social channels we study,so its not too surprising that their content is engaging fans on TikTok to

6、o.Mentions matter.Brands are seeing an engagement boost when they include mentions in their videos,and you can bet those mentions are helping with follower growth as well.Posting frequency is flat on TikTok.With the average brand posting just 1.7 videos per week flat compared to last year,its clear