Comscore：2023年电视消费新趋势报告（中译版）（33页）.pdf

1、N E W I N S I G H T S I N T V C O N S U M P T I O NGreg DaleC H I E F O P E R AT I N G O F F I C E R2Critical insights that make you moneyUnlock&define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media reach the audiences you care aboutThe value of your au

2、dienceMaximize media and content investment with an unmatched authority in cross-platform media and box office measurement.Identify valuable audiences and brand impact through brand survey liftsAudiences to maximize ROIEnsure privacy compliance&brand safety with industry leading contextual technolog

3、y,intelligent content categorization&robust programmatic options that connects the data to the key consumers or your business/advertisersYour Strategies For Always On LearningsUnearth the motivations behind consumers social engagement&benchmark against competitors.Align the brands tone around the se

4、ntiment to max.engagement246M+Mobile Phones/Tablets181M+Desktops158M+CTV Devices75M+TVs30M Households Measured210 Local Markets175K+Movie Screens Measured33K+Movie Theaters Measured75 Countries20M+Brands,Publishers&Influencers70 Countries covering Facebook,Twitter,Instagram,YouTube,Twitch&TikTok3321

5、54AGENDAHow Are People Watching?Growth trends for TelevisionThe Content Behind it AllWhen Formats CollideKey TakeawaysP A R T I5HOW DID WE GET HERE?Sources:Business Insider,Business of Business,Media Village1924 First Working Television Invented1949 Americans buying 100,000 TVs a week1953 First Colo

6、r Television System begins broadcasting1970s Cable networks rise to popularity,expanding channel options1989 60%of American households have cable TV1990 First live video stream2005 YouTube launches2007 Netflix introduces streaming services2008 Hulu launches to the public2009 Roku launches2012 25%of