Digital Commerce 360：2023年B2B市场报告（英文版）（34页）.pdf

1、B2B MARKETPLACES REPORT2023Compliments of Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published July 2023.B2BCOMMERCE 360EXECUTIVE SUMMARY 3INDUSTRY MARKETPLACES 12Amazon Business,eBay and Alibaba 12Bowery Capital 18Bay Supply 25CASE STUDYPARTS TECH 31A B2B

2、 marketplace raises$35 million in new funding.ABOUTThe author 33Digital Commerce 360 34CHARTSB2B marketplaces enter the digital commerce mainstream 8The majority of B2B buyers are doing at least 26%or more of their business via marketplaces 156 In 10 B2B buyers are doing 26%or more of their B2B buyi

3、ng on amazon business 16SPONSOR ARTICLESMirakl 5Forget what you know about B2B marketplacesNautical Commerce 10An incremental approach to marketplace launch leads to B2B ecommerce success Copyright 2023 Digital Commerce 360&Vertical Web Media LLC.All rights reserved.Content published July 2023.The 2

4、023 Digital B2B Buyer Survey,which Digital Commerce 360 and Forrester Research Inc.produced jointly,notes that 28%of B2B buyers do at least half of their purchasing on marketplaces.B2B marketplaces were once just a relatively minor sales channel,and that time was not that long ago.Having been around

5、 since the late 1990s and early 2000s,marketplaces in industries such as automotive parts,health care,and aerospace parts had yet to meet with success.Only a few achieved significant industry penetration,such as Boeing Global Services,which now works with 6,000 global suppliers and generates$2 billi

6、on in ecommerce sales.But times change and so has the B2B marketplace market.Five years ago,Digital Commerce 360 counted just 75 marketplaces.Now that number is as high as 500 and growing.In 2023,B2B marketplaces are also the fastest-growing digital sales channel.Their combined sales will reach$112