Martech：2023营销技术情报：企业身份认证平台营销指南（中译版）（62页）.pdf

1、MARTECH INTELLIGENCE REPORTENTERPRISEIDENTITYRESOLUTIONPLATFORMS:A MARKETERS GUIDENo More Personas.Get Real Profiles,Powered by Unified Data.What you thought you knew about your customers can change quickly.You need up-to-the-minute,complete customer data to build real profiles,know what they need,a

2、nd how they like to engage.Trusted by:Let the Treasure Data enterprise Customer Data Platform(CDP)help you:Efficiently find andacquire customersImprove campaign performance with holistic dataConnect digital and in-person touchpoints Personalize customer journeys at scaleEnsure privacy and consent Bu

3、ild brand loyalty with AI-driven insightsRead real-world success 2023 Third Door Media,Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Identity Resolution Platforms:A Marketers GuideScope and methodology.2Identity resolution market overview.3First-party data takes center stage and dat

4、a clean rooms gain importance.4Figure 1:Importance of third-party cookies to marketing strategies.4Figure 2:How will third-party cookie deprecation impact your use of data?.5The rise of advanced and connected TV.5Figure 3:Connected TV ad spending in the U.S.is growing by double digit percentages eve

5、ry year.6Figure 4:Spend on identity solutions in advanced TV(in billions of U.S.dollars).7Data privacy,quality and silos pose challenges.7M&A and financings slow as identity resolution vendor market develops.8Figure 5:Publicly held IR platform vendors and select transactions.8Enterprise identity res

6、olution platform capabilities.9Data onboarding.10Identity graph.11Data privacy and compliance .11Table 1:Select enterprise identity resolution platform capabilities.12Third-party software integration .13Activation and attribution.13Choosing an enterprise identity resolution platform.13The benefits o