Totem：2023年人工智能对营销的影响研究报告（中译版）（28页）.pdf

1、IMPACT OF AI ON MARKETING10CONSIDERATIONSON THE IMPACT OF AI ON MARKETING1THINK BIGGER ABOUT AI1THINK BIGGER ABOUT AI“The potential of this market is hard to grasp somewhere between all software and all human endeavours.”Andreesen Horowitz Additional$9.5-15.4 Trillion per year to global economy (acc

2、ording to McKinsey Global Institute)1THINK BIGGER ABOUT AIAll businesses will change,new businesses emerge Apps will be built in a day,with no code 1-2-1 customer marketing at scale Everything,everywhere,all at once New frontiers(eg.space)WHATS GOING TO BE POSSIBLE:2WEB 3.0 REDEFINED2WEB 3.0 REDEFIN

3、ED202220232024“Metaverse is the new Internet”“Crypto and NFTs are are the backbone of Web3”“VR goggles the next Smartphone”“AI is boring”Adapted from:Benedict Evans“Meh!Low quality experience”“But not sure how and when exactly”“Can Apple bring new life to this space?”“AI is Web3.0”“Rapid improvement

4、 in content”“Blockchain and NFTs as record for AI agents?”“Browsers replaced by chat and voice”“AI accelerates all tech”THE NARRATIVE HAS FLIPPED2WEB 3.0 REDEFINEDBill Gates (speaking about OpenAI)Microsoft“In my lifetime,Ive seen two demonstrations of technology that struck me as revolutionary.The

5、first time was in 1980 the second big surprise came just last year”.“The development of AI is as fundamental as the creation of the microprocessor,the personal computer,the Internet,and the mobile phone.”3ITS HAPPENING QUICKLYINSTAGRAMSPOTIFYDROPBOXFACEBOOKFOURSQUARETWITTERAIRBNBKICKSTARTERNETFLIX3.

6、5 YEARS2.5 YEARS2.5 YEARS2 YEARS13 MONTHS10 MONTHS7 MONTHS5 MONTHS2.5 MONTHS5 DAYS CHATGPT HITS 1 MILLION USERS IN 5 DAYSCHATGPTTIME IT TOOK FOR ONLINE SERVICES TO HIT ONE MILLION USERS(1999)(2022)(2010)(2008)(2008)(2004)(2009)(2006)(2008)(2009)LaunchedSource:Statista 2023ITS HAPPENING QUICKLY3100 M