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1、NORTH AMERICAN CAMPING&OUTDOOR HOSPITALITY REPORT2023The Ninth Annual Survey of the General PopulationConducted by Cairn Consulting Group|Sponsored by Kampgrounds of America,Inc.THE VIEW ON OUTDOOR HOSPITALITYSince Kampgrounds of America,Inc.began surveying camping and leisure travelers nearly a dec

2、ade ago,camping has experienced a marked increase in popularity.During the COVID-19 pandemic,camping became a preferred vacation option as people sought stress relief in the great outdoors and connection to their family and friends in an open environment.Camping is now solidified as a formidable par

3、t of travel,as is the broader landscape of outdoor hospitality.This year,Kampgrounds of America,Inc.s industry-leading camping report broadens its scope to look more holistically at outdoor hospitality.As more leisure travelers choose the outdoors over other alternatives,it is critical to view this

4、growing space inclusively.The outdoors offers a variety of stay options and experiences appealing to a broad range of guests.From staying in an RV on a campground,pitching a tent in a hosted state park,renting a canvas tent at a glamping resort,to staying in a cabin at a vineyard,tens of millions ar

5、e drawn to outdoor travel.Glamping,formerly viewed as a subset of the camping industry,attracts guests who had not previously considered camping.Similarly,increases in peer-to-peer options both for RVs and camping locations have broadened access to the outdoors.Travelers enjoy the adventure of road-

6、tripping and overnighting outdoors.For some,it has a nostalgic nod and invokes memories from childhood.For others,it is an altogether new discovery for their family.Camping and glamping commonly pair with outdoor recreation,furthering new hobbies formed during the pandemic.Additionally,outdoor trave