Comscore：2022年加拿大娱乐行业年度回顾报告（中译版）（71页）.pdf

1、12CANADIAN YEAR IN REVIEWCanadians have the Largest share of desktop exclusive visitors globallyLocal&national news attracting new audiences and increasing engagement post pandemicTravel is back in full force All aboardAuto is moving full speed ahead with pedal to the metalGrocery&Food Delivery is t

2、hrivingContent is King and QueenSight,Sound and Motion Oh MY!Online Banking-Very APPetizingGovernment digital resources are in demandCTV&Short Form Video driving cross platform viewingRetail Ecommerce and Media basket size Growing3ALL-IN-ONE SOLUTION FOCUSED ON YOU:OUR MISSIOND I S C O V E RCritical

3、 insights that make you moneyUnlock and define audiences,plan campaigns across platforms,conduct competitive intelligence,and identify media to reach the audiences you care aboutA C T I V A T EAudiences to maximize ROIEnsure privacy compliance and brand safety with industry leading contextual techno

4、logy,intelligent content categorization and robust programmatic options that connect the data to the key consumers of your business/advertisersV A L I D A T EThe value of your audienceMaximize media and content investment with an unmatched authority in cross-platform media and box office measurement

5、.Identify valuable audiences and brand impact through brand survey liftsE N R I C HYour Strategies For Always On LearningsUnearth the motivations behind consumers social engagement and benchmark against competitors.Align the brands tone around the sentiment to maximize engagementT V 68M+TVs 33%House

6、holds Measured 210 Local MarketsD I G I T A L 243M+Mobile Phones/Tablets 192M+Desktops 138M+CTV DevicesS O C I A L 25M+Brands,Publishers&Influencers 70+Countries Covered Facebook,Twitter,Instagram,YouTube,Twitch&TikTokM O V I E S 130K+Movie Screens Measured 25K+Movie Theaters Measured 74 CountriesU