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毕马威:2026年全球技术报告:消费与零售行业洞察-规模化落地人工智能 兼顾用户信任(英文版)(16页).pdf

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1、KPMG.Make the Difference.KPMG International|KPMG Global tech report 2026:Consumer&RetailScaling AI without sacrificing trustLeveraging data for insight and resiliencePulse of the future:the emerging technologies of tomorrowThe road aheadScaling AI in the new agentic-agentic paradigmHow KPMG can help

2、Turning tech investment into measurable ROIKey findingsKey findings Emerging tech on the radarStrong investment and ROIAI is beginning to scaleof organizations have integrated AI agents into core workflows and offerings.90%expect to be deploying AI at scale in the next 12 months one of the highest p

3、ercentages across sectors74%say the ability to manage an AI agent will become an essential skill in the next five years,transforming how work is done94%Alongside AI,modern delivery(XaaS)iscurrently the most widely scaled modern technologyBut over 40%of leaders also expect to scale digital twins,Web

4、3 and edge computing in the coming years Data and Governance are keyGovernance is also in focus,although trends are split between centralized and federated models of ownership,decision making and accountabilityof leaders expect to increase investments in data by 10%or more,placing it second only to

5、cybersecurity49%say that the IT function leads on the implementation of AI63%Data security,data-powered forecasting and data analysis and insights are the highest data investment prioritiesOrganizations are seeing the benefits of their investments,withor more from digital technologiesreporting retur

6、ns of45%$250 million of C&R leaders believe advanced tech will drive future advantage93%2026 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.KPMG Global tech report 2026:Consumer&Retail|2Leveraging data

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1. **AI规模化加速**:90%的消费零售企业计划未来12个月内规模化部署AI,74%认为管理AI将成为未来5年必备技能,63%由IT部门主导实施。 2. **数据与治理优先**:49%企业计划增加数据投资(超10%),数据安全、预测分析和洞察是核心优先级,但治理模式存在集中与分权分歧。 3. **技术投资回报**:52%企业年数字化投资超5000万美元,86%认为技术投资提升业务价值,AI贡献31–40%财务价值。 4. **新兴技术布局**:边缘计算(48%)、Web3(47%)、数字孪生(43%)成未来重点,数字孪生可提升10–15%产能。 5. **风险与信任**:AI主要风险包括决策透明度不足(32%)、数据偏见(26%),需强化安全与伦理框架以维持客户信任。
**AI如何重塑零售?** **数据如何驱动增长?** **技术投资回报几何?**
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