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世界知识产权组织(WIPO ):2026全球体育科技领域创新研究报告(英文版)(64页).pdf

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1、Sports TechnologyTechnology SPARK ReportSeriesTechnology SPARK Report Series Sports Technology WIPO,2026 First published 2026World Intellectual Property Organization 34,chemin des Colombettes,P.O.Box 18 CH-1211 Geneva 20 SwitzerlandISBN:978-92-805-3931-8(print)ISBN:978-92-805-3930-1(online)This work

2、 is licensed under Creative Commons Attribution 4.0 International.To view a copy of this license,please visit https:/creativecommons.org/licenses/by/4.0The user is allowed to reproduce,distribute,adapt,translate and publicly perform this publication,including for commercial purposes,without explicit

3、 permission,provided that the content is accompanied by an acknowledgement that WIPO is the source and that it is clearly indicated if changes were made to the original content.Suggested citation:World Intellectual Property Organization(WIPO)(2026).Sports Technology.Geneva:WIPO.DOI:10.34667/tind.600

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1. **创新规模与增长**:2016-2025年,体育相关专利、商标和设计分别增长7.6%、6.1%和8.3%,均高于全球平均水平(4.4%、3.4%、4.0%),显示体育是创新密集型领域。 2. **核心技术与区域分布**:高尔夫(19,000专利)、游泳和球类运动是创新重点;亚洲主导IP活动(专利63%、商标42%、设计76%),中国专利量最高。 3. **技术案例**:球类追踪技术(如Hawk-Eye)改变裁判标准;可穿戴设备从精英运动普及至大众健康;运动鞋融合生物力学与可持续材料。 4. **新兴趋势**:智能设备、智能材料及数据驱动系统模糊物理与数字边界;电竞和混合体验成为新竞争形式。 5. **IP战略作用**:专利、商标和设计揭示创新轨迹,如高尔夫品牌(Titleist、Srixon)主导专利,而商标反映跨行业商业布局(如迪士尼、NBA)。
**体育创新趋势?** **技术如何改变比赛?** **IP如何助力体育?**
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