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Verint:2026年客户体验现状报告:弥合客户预期与实际服务体验的差距(英文版)(26页).pdf

上传人: 小*** 编号:1269685 2026-06-22 26页 5.88MB

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1、Close the Gap Between What Your Customers Expect and the CX You DeliverTHE STATE OF CUSTOMER EXPERIENCE2026Addressing the Widening Experience Gap Key FindingsTrend 1:The Widening Experience GapTrend 2:The Human-AI RebalanceTrend 3:Stabilization of Channel PreferencesTrend 4:Fast or Human?Customers W

2、ant BothTrend 5:The CX TightropeConclusionMethodology3 4581216 1922 25 ContentThe CX Automation CompanyTM3STATE OF CUSTOMER EXPERIENCE REPORT 2026As a CX leader,the pressure to deliver is always high.But what makes this moment different is the pace of change.Customer expectations are accelerating,sh

3、aped by a world where AI delivers information instantly.The findings in this years State of Customer Experience make that clear.Over half of respondents say businesses are falling short of their customer service expectations.The gap between what customers want and what they actually experience conti

4、nues to widen.Closing that gap requires a fundamentally different approach to how your contact center deploys AI while preserving the human touch when it matters most.Now in its fifth year,this report helps you navigate that challenge.It provides a clear view of what customers expect today,where bus

5、inesses are falling short,and what it takes to close the gap.The research is grounded in the experiences of thousands of real customers and has significant implications for how we think about AI,human agents,and the balance between the two.Addressing the Widening Experience GapAs you read through,I

6、encourage you to consider not just how customer experience is changing,but how your organization can get ahead of it.The brands that are winning are those that deploy AI to resolve issues end-to-end,equip their agents with AI-powered tools to deliver faster and more effective service,and never lose

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1. **体验差距扩大**:51%客户认为企业未达服务期望(2025年为46%),42%客户期望加速提升(2024年仅19%)。 2. **人机再平衡**:61%客户偏好人工服务(同比+5%),但69%愿用AI若能解决问题;78%客户优先选择快速解决而非偏好的渠道。 3. **渠道偏好稳定**:数字渠道占比70%(2025年73%),电话占30%;95%客户跨多渠道互动。 4. **速度与人性并重**:速度是CX首要因素(80%客户认为),同时需便捷转人工(42%客户要求)。 5. **忠诚度紧平衡**:80%客户因优质CX复购,79%因糟糕体验转竞品;优质服务是忠诚第二大驱动力(52%)。 **结论**:需部署能端到端解决问题的AI,并辅以AI赋能人工,缩小体验差距。
**AI如何重塑客服?** **客户体验差距有多大?** **速度与人性如何平衡?**
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