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1、Accenture Research ReportTalk to my AI agentThe new rules of brand valueConsumer Pulse Research 2026AuthorsOliver Wright is a senior leader at Accenture,working with leading consumer industries companies to shape growth,innovation and reinvention across the sector.He advises executive teams on opera

2、ting models,digital commerce and AIdriven transformation.He is known for shaping industry perspectives and accelerating growth and market impact through ecosystem collaboration and innovation at scale.Ndidi Oteh leads Accenture Song,the worlds leading techpowered creative group.She is focused on hel

3、ping clients create customer growth strategies,harmonized customer experiences across design,marketing,customer service,commerce,sales and digital products.She is a member of Accentures Global Management Committee,Fast Company Impact Council,Wall Street Journal CMO Council and National Association o

4、f Corporate Directors(NACD).Ndidi OtehOliver WrightChief Executive Officer,SongSenior Managing Director,Industry and Enterprise,Consumer Goods and RetailJennifer Ducarre leads Accentures global consumer insights team,bringing a consumer perspective to conversations on disruption,technology and growt

5、h across consumer industries.With over a decade of experience in consumer insights and strategy,she focuses on how AI and agentic commerce are reshaping consumer expectations,behaviors and decisionmaking.Jennifer DucarreSenior Manager,Accenture ResearchNevine El-WarrakySenior Managing Director,Song,

6、Consumer Goods,Retail and TravelNevine El-Warraky leads Song for consumer industries globally and brings deep expertise in growth strategy and marketing transformation,advising clients on commerce evolution and futureready marketing operating models.With over three decades of experience across indus