Hatch：2026年英国食品与饮料行业趋势报告（中译版）（26页）.pdf

1、20262026 food&drink trends report103 Introduction 04 Fibre Fever!06 Consumers still processing“UPFs”09 Is Gen Z back on the booze?12 A liking for low pressure socialising 14 A soft spot for functional drinks 17 A rise in early dining19 Good things come in paper packages21 The new ice age23 2026 hot

2、takesContents2Get in touch with us at hellohatch.groupFOOD&BEV REPORT 2026The food and drink industry is evolving at a rapid pace.Economic pressures,health consciousness,changing lifestyles and even new packaging legislation are forcing businesses to rethink how they connect with their audiences.In

3、this years report,we explore the key shifts and emerging themes that are set to dominate the UK food and drink landscape heading into 2026 highlighting what they mean for brands and operators alike.As marketing,brand,PR and social media professionals,its vital to get under the skin of these trends,a

4、s understanding how they align with consumer behaviour is key to shaping successful strategies.Therefore,this report focuses not only on what consumers are doing,but on why offering actionable insights and marketing considerations designed to help brands remain relevant,competitive,and ahead of the

5、curve in a landscape defined by change,choice,and conscious consumption.3Get in touch with us at hellohatch.groupFOOD&BEV REPORT 2026The buzz around fibre in health and wellness,and more specifically the food and drink space,has become increasingly prevalent in recent years.This is mostly down to a

6、growing awareness of its crucial role in contributing to good gut health and its link to overall metabolic health.In the UK,adults are well below the recommended average intake of dietary fibre,with levels reported to be somewhere between 1820 g/day,whereas guidelines suggest it should be closer to