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BCD Travel:2026商务旅行者洞察报告:酒店预订趋势(中译版)(27页).pdf

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1、Traveler insights:HOTELBOOKING TRENDSBY BCD TRAVEL RESEARCH&INTELLIGENCEAbout the surveyIn this survey,we explore travelers choice of hotels and other types of accommodation when traveling for business,as well as their booking behavior and the experiences during hotel stays.The results are based on

2、an online survey of 1,035 business travelers in North America,Europe and Asia Pacific.The survey was conducted in May 2025.41%39%20%EuropeAsiaPacificNorthAmericaWhere theyre basedWho we surveyed9%12%21%20%20%18%25 or more13-247-124-62-31How often they traveled for business in the past 12 monthsIndus

3、triesAgeWho we surveyed49%37%14%Baby Boomers(1946-1964)Millennials(1981-1996)Gen X(1965-1980)24%Life sciences18%Manufacturing11%Aerospace and defense47%OtherFrequently used accommodationQ:What type of accommodation do you typically stay in when traveling for business?Select all that apply.62%53%12%1

4、0%2%1%Midscalehotels(3-star)Upscalehotels(4-star)Luxuryhotels(5-star)Economyhotels(1or 2-star)OtherVacationrentals,e.g.AirbnbOccasionally used accommodationQ:Which of the following types of accommodation have you ever stayed in when traveling for business?Select all that apply.5%11%11%14%20%25%34%55

5、%77%Vacation rental,e.g.,AirbnbServiced apartmentMotelEco or green hotelResortExtended stay hotelBoutique hotelAirport hotelConference hotelOf the various hotel types,over half of business travelers from time to time stay at conference accommodation and airport hotels.On business trips,most traveler

6、s opt for midscale(3-star)or upscale(4-star)hotels,which they choose based on specific characteristics.Q:What are your reasons for selecting an apartment instead of a hotel when traveling for business?Select all that apply.Reasons for selecting apartmentsAmong travelers who stay in apartments,around

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1. **调研概况**:基于2025年5月对北美、欧洲、亚太地区1,035名商旅者的在线调研。 2. **住宿偏好**:62%常住中端酒店(3星),53%用高端酒店(4星);77%偶尔住会议酒店/机场酒店。 3. **预订行为**:84%通过在线工具(OBT)预订,88%用电脑端;77%用企业信用卡支付。 4. **影响因素**:77%看重位置,73%受企业限价政策影响;90%选可取消房型。 5. **忠诚度**:80%加入酒店会员计划,74%可保留积分;66%常住会员酒店。 6. **满意度**:70%满意企业政策,但33%认为限价不足;50%因Wi-Fi慢不满。 7. **可持续性**:40%从不考虑环保属性;75%认为免费瓶装水有益健康。
**酒店偏好?** **预订习惯?** **满意度如何?**
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