Comscore：2023年英国数字化发展现状报告（英文版）（34页）.pdf

1、12State of Digital UK 2023May 11,2023 3AGENDA12345A C O M P L E T E V I E W O F T H E C O N S U M E RV I D E O:C O N S I S T E N T LY G R O W I N GC O N C L U S I O NI N D U S T R Y V I E W S:T H E M O V E R S&S H A K E R SA U D I E N C E H I G H S A N D L O W S 461BH O U R S S P E N T O N L I N E J

2、 A N-D E C2 0 2 2Source:Comscore Media Metrix,Video Metrix Multi-Platform and CTV,Jan-Dec 22.,UKONLINEVIDEOSSOCIAL25B11BGAMINGSITES/APPS6B5Source:Comscore%Change Media Metrix,Multi-Platform,Mar 2022-Mar 2023,United Kingdom*U N I Q U E V I S I T O R S A C R O S S S O C I A L M E D I A A N D T O TA L

3、I N T E R N E TTOTALINTERNET56.9MUVsM A R C H 2 0 2 2M A R C H 2 0 2 3SOCIALMEDIA51MUVsENTERTAINMENT52.3MUVsSPORTS39.8MUVsTOTALINTERNET57.4MUVsSOCIALMEDIA51.6MUVsENTERTAINMENT53.9MUVsSPORTS41.3MUVsMORE CONTENT IS CREATED AND CONSUMED THAN EVER BEFORE,TO LARGER AUDIENCES+1%+1%+3%+4%6IN COMPARISON TO

4、THE LARGEST DIGITAL MARKETSSource:Comscore Media Metrix Multi-Platform,Total Audience,March 2023,UK0%10%20%30%40%50%60%70%80%90%100%IndiaUnitedStatesIndonesiaBrasilJapanMexicoGermanyVietnamUnitedKingdomFranceItalySpainMulti-PlatformDesktop OnlyMobile OnlyP E R C E N T A G E O F U N I Q U E V I S I T

5、 O R S B Y P L A T F O R M7UK DIGITAL LANDSCAPESource:Comscore Media Metrix Multi-Platform UK 18+Total Digital Population,March 2023We continue to observe usage and time spent across multiple platforms,with mobile-only audiences outnumber desktop-only audiences;overwhelmingly so when analysing time

6、spentP L AT F O R M U S A G ET I M E S P E N T (T O TA L M I N U T E S)28M18+Digital Users7%24%68%50.8M18+Digital UsersDESKTOP ONLY MOBILE ONLYDESKTOP MOBILE20%80%315BN18+Digital Users8TIME SPENT ON APPS IS 5.5X THAT OF BROWSERSSource:Comscore Mobile Metrix,Total Audience,March 2023,UKAPPM O N T H L