Magellan AI：2026年第一季度播客广告基准报告（英文版）-三个皮匠报告

1、All Content Copyright Magellan AIQ1 2026Podcast advertising benchmark report2All Content Copyright Magellan AIWhat is Magellan AI?IntelligenceCompetitive intel Media planning AttributionPixel-based Pod-to-podAdvertisers increase RoAS with Magellan AIs media planning and optimization tools.Publishers

2、maximize revenue by prospecting qualified advertisers with Magellan AI.Agencies prove advertiser performance and find new clients through Magellan AI.VerificationAirchecks Audits Brand safety3All Content Copyright Magellan AIWhats the AI in Magellan AI?IntroductionAd detection AI scans podcast episo

3、des Identify ad placements Host-read vs produced Dynamic Insertion vs embedded(baked-in)Placement analysisSpend modeling Position Length Download volume Run-of-network&programmaticRescan for Dynamic InsertionAdAdAdAd00:00:29Pre-rollProducedDynamic insertionRun-of-network4All Content Copyright Magell

4、an AISampling 60,000+podcasts across:US,Canada,UK,Ireland,Germany,France,Spain,and AustraliaFour languages:English,Spanish,German,FrenchPodcast measurement spans beyond these marketsInternational coverageIntroduction5All Content Copyright Magellan AIOur methodologyIntroductionMagellan AI analyzes po

5、dcast advertising data from thousands of popular podcasts in the U.S.To prepare this report,we analyzed 95,612 episodes of popular podcasts.To account for dynamic insertion,we sampled multiple copies of certain episodes.For parts of this analysis,we relied on Magellan AIs proprietary model to estima

6、te advertising spend.Our model incorporates factors including:The number of ads and variation in ad load detected for a given episodeOur estimates for the number of downloads for each episodeCPM as reported on select media kits and estimated based on popularityThe type of ads analyzed,including whet

Magellan AI：2026年第一季度播客广告基准报告（英文版）（23页）.pdf

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