The Influencer Marketing Factory：2026年创作者经济洞察报告（英文版）-三个皮匠报告

1、2026CREATOR ECONOMYREPORTTOP FINDINGS:12SURVEY TOP FINDINGS:TOP FINDINGS2026 Creator Economy Report-The Influencer Marketing Factory2345While TikTok still attracts younger users(40.6%under 25),the largest audiencesegment across all platforms is now 2534.This signals a maturing creator economyand mak

2、es this age group the primary target for cross-platform brand campaigns.TikTok is the most democratized short-form video platform among competitors.TikTokmanages to have a steady median engagement rate across audience sizes,meanwhileInstagram Reels median engagement rates steadily drop as audiences

3、increase.Short-form video delivers the strongest engagement across platforms.TikTok maintainsthe most consistent and highest median engagement,while YouTube Shorts showsimproving engagement as creators grow.In contrast,Instagram Reels engagementdeclines as follower counts increase.The vast majority

4、of U.S.-based creators struggle for visibility across all platforms.46.2%ofInstagram creators,76%of TikTok creators,59.1%of long-form YouTube creators,and39.94%of YouTube Shorts creators receive fewer than 1K views per post,underscoring thatbuilding meaningful reach still remains the primary challen

5、ge for most content creators.Instagram continues shifting toward video-first content.Reels grew by 3.8%from 2024to 2025,while image posts declined by-6.41%,confirming that creators who rely onstatic content are losing visibility.38.7%Of U.S.respondents haveonly 1-3 years of experience.84.7%of creato

6、rs post new content morethan once per week.51.5%of creators achieved earningsgrowth year-over-year in 2025.Product/merch sales and affiliate marketing make up 21.2%of creator income,reflecting amove toward more diversified revenue streams.48.7%of creators earn under$10K annually,while 45.6%earn betw

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