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Last Mile Experts:OOH 送货权威实操手册(2025版)(英文版)(157页).pdf

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1、The UltimateOut-of-HomeDeliveryHandbook Supported by:AN INDEPENDENT PRODUCTION BYGreg KrupaMarek RyckiPhoto Credit:FAN Courier2025Edition2025 EDITIONContentsAbout Our Sponsor:ARKA Smart Parcel LockersHow to Use This Handbook1 Why Out-of-Home Delivery Matters1.1 Benefits of Out-of-Home Networks1.2 Ch

2、allenges in OOH Logistics2 Introduction to Key OOH Terminology2.1 Glossary of Technical Terms2.2 Industry Acronyms3 How to Set Up a Successful OOH Network3.1 Step 1:Preparation&Understanding the Market3.2 Step 2:Understanding Your Needs and Opportunities3.3 Step 3:What Type of Network?3.4 Step 4:Sel

3、ection of Suppliers(Smart Buy)3.5 Step 5:Pilot,Test and Implement 3.6 Step 6:Monitor&ImproveT h e U l t i m a t e O u t-o f-H o m e D e l i v e r y H a n d b o o k b y L a s t M i l e E x p e r t s20910111521272743444447474951542025 EDITIONContents3.7 Step 7:Location Selection3.8 Network Density and

4、 Accessibility3.9 Scalability4 Hardware and Peripheral Selection4.1 Step 1:Preparation&Understanding Needs4.2 Step 2:Checks&Balances 4.3 Step 3:Research and Shortlist PotentialManufacturers4.4 Step 4:RFP Request for Proposals4.5 Step 5:Assign Weights to Each Criterion4.6 Step 6:Ranking Your Prospect

5、ive Suppliers andSelecting the Best 5 Software Selection5.1 Step 1:Preparation&Understanding What YouNeed5.2 Step 2:Checks&Balances 5.3 Step 3:Research and Shortlist Potential VendorsT h e U l t i m a t e O u t-o f-H o m e D e l i v e r y H a n d b o o k b y L a s t M i l e E x p e r t s354565859596

6、064656568696970762025 EDITIONContents5.4 Step 4:RFP Request for Proposals5.5 Step 5:Assign Weights to Each Criterion5.6 Step 6:Ranking of Your Offerees and Selecting theBest6 Building a Perfect PUDO Network6.1 Tip 1:Understanding What PUDOs Areand Are Not6.2 Tip 2:The Role of PUDOs in OOH,as Well as

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1. **OOH物流重要性**:因电商增长和便捷需求,OOH(如快递柜、自提点)成为现代物流核心,可减少末端配送成本超50%,最高降80%,提升效率(如快递员日派件量从100-150增至1300件)。 2. **核心优势**: - **企业**:降本增效、支持订阅制服务、减少碳排放(82%用户视快递柜为最环保选项)。 - **用户**:灵活取件(NPS达94)、安全可靠(盗窃率低)、24/7访问。 3. **挑战**: - 高初始投入(硬件/选址)、区域接受度差异(北欧80% vs 北美低)、安全与数据隐私(需防网络攻击)。 4. **成功关键**: - **网络密度**:每10,000人至少1个点(MVP规则)。 - **技术**:硬件需耐用(如IP防护)、软件需兼容多品牌(硬件无关性)。 - **合作**:与零售商/政府合作降低成本,优化用户体验(如IDM交互管理)。
OOH如何降本? OOH有何挑战? OOH术语有哪些?
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