尼尔森IQ：2026印度到店消费市场机遇洞察报告：依托到店客流高增与消费行为变迁实现业务增长（英文版）-三个皮匠报告

1、 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietaryTurning Fast-Growing Visits and Changing Behaviours Into GrowthIndias On-Premise OpportunityWelcome to NIQs expert snapshot of one of the worlds most important markets for Beverage Alcohol brands.Frequency visiting the On Pre

2、miseIndia is now the planets biggest country in the world by population,and its On-Premise is in a period of serious and sustained growth.Eating and drinking out is part of the regular rhythm of life for a large proportion of Indias consumers,and more than two thirds(69%)of them visit at least once

3、every quarter.Of these,62%are visiting at least weekly.Across the population,theres an average of two visits to restaurants,cafes,bars and similar premises every week,and an average monthly spend of 3,251.Indias On-Premise potential is vast.But for beverage manufacturers,theres not just scale but re

4、petition,predictability and growing headroom for premium purchases.In this market snapshot,we use NIQs exclusive OPUS Lite study of more than 2,500 On-Premise consumers to highlight nine key trends and opportunities for brands.Its a guide to success in a channel that is dynamic,deep and set for more

5、 growth.WHY INDIAS ON-PREMISE MATTERS MORE THAN EVER 2025 Nielsen Consumer LLC.All rights reserved.Confidential and proprietary2Of Indias consumers visit the On-Premise at least quarterlyAverage monthly spend in Indias On-Premise69%3,251210%28%62%Less frequentlyMonthlyWeekly3VISITATION IS RISING FAS

6、T01Indias On-Premise has some of the most positive visitation trends in the world.Just over half(52%)of consumers say they have increased their frequency over the last yearnearly five times more than the number(11%)who are visiting less often.The consumers who are stepping up their visits are dispro

尼尔森IQ：2026印度到店消费市场机遇洞察报告：依托到店客流高增与消费行为变迁实现业务增长（中译版）（13页）.pdf

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