IBM 商业价值研究院：2026全球消费品与零售业现状报告（中译版）（50页）.pdf

1、IBM Institute for Business Value 2026 IBM Corporation State of the IndustryConsumer products and retailIBM Institute for Business Value 2026 IBM Corporation Contents2Consumer products and retailMarket and technology trendsTransformational technologiesExecutive summaryCase studiesAdditional informati

2、on Business innovation Strategic flexibility Operational efficiency Data Automation Traditional and generative AI Agentic AI Hybrid cloud by design Secure by design Quantum computing AB InBev British Sugar CITY Furniture Coca-Cola Europacific Partners Conestoga Wood Specialties Dahl Goodiebox HEINEK

3、EN John Lewis&Partners Lowes Skechers World Market Expert contributors and contacts How IBM can help IBM Institute for Business Value selected studies Notes and sources Macro trends Key challenges and opportunities Key technologies and their impact Select industry key performance indicatorsStrategic

4、 imperativesIBM Institute for Business Value 2026 IBM Corporation Executive summaryThe consumer products and retail industry is being structurally rewired.Loyalty is eroding,choice is exploding,and consumers expect brands to stand for clear value and credible purpose.As markets fragment and the midd

5、le continues to hollow out,weak or ambiguous value propositions are quickly left behind.At the same time,AI is fundamentally changing how decisions are made.What began as digital assistance is rapidly becoming delegation.Intelligent systems are shaping discovery,comparison,and purchase.They are acti

6、ng for the consumer,not just supporting them.Brands win by showing up with relevance and precision at the moments that matter,and by executing flawlessly when it counts.That requires connecting data,AI,and automation directly to core systems to deliver consistent,trusted outcomes,even as volatility