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美国蒸馏酒协会(DISCUS):2026年美国烈酒年度经济简报(英文版)(44页).pdf

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1、Annual Economic BriefingFebruary 5,2026PresentersChristine LoCascioDistilled Spirits Councilof the United StatesChief,Policy,Strategy&MembershipChris SwongerDistilled Spirits Councilof the United StatesPresident&CEORobert CullinsDisaronno International USA LLCChief Executive OfficerHasan Bakir,Ph.D.

2、Distilled Spirits Councilof the United StatesEconomics&Strategic Analysis2025 Economic Overview U.S.spirits sector maintained market share lead of total beverage alcohol market U.S.spirits supplier revenue declined-2.2%U.S.spirits volume grew 1.9%3Spirits Industry is Major Contributor to U.S.Economy

3、U.S.is second largest spirits market in the worldGenerates$250 billion in U.S.economic activity annuallySupports more than 1.7 million jobs through the production,distribution and sale of distilled spirits in the U.S.2,300 distilleries across the U.S.In 2024,used 2.7 billion pounds of grains in prod

4、uction of U.S.whiskey,brandy,rum,gin and vodka4Christine LoCascioChristine LoCascioDistilled Spirits Councilof the United StatesChief,Policy,Strategy&MembershipMarketplace TrendsSpirits Maintain U.S.Market Share Lead7Sources:Derived from industry financial reports,Beverage Information Group Handbook

5、s,NABCA FOB prices,DISCUS Brand Data and Council Estimates 13 Points of Market Share Since 2000.Each point worth$860 million in supplier revenue.28.7%32.1%33.3%35.4%39.6%42.2%42.4%15.7%16.6%16.9%17.0%16.7%15.8%15.7%55.5%51.3%49.8%47.5%43.6%42.0%41.8%0%5%10%15%20%25%30%35%40%45%50%55%60%2000200520102

6、015202020242025U.S.Market Share by Supplier Revenue SpiritsWineBeerU.S.Spirits Market Snapshot in 20258Source:DISCUS Market Segmentation Database,IWSR,and various industry publications.Note:Excluding Cocktails/RTDs,the spirits industry revenue and volume declined by$1.4 billion(4%)and 6.5 million 9-

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1. **市场表现**:2025年美国烈酒行业营收364亿美元(同比降2.2%),销量3.181亿9升箱(同比增1.9%),占美国酒精饮料市场42%的收入份额和39%的销量份额。 2. **经济贡献**:年经济活动达2500亿美元,支持170万个就业岗位,全国有2300家酒厂,2024年消耗27亿磅谷物。 3. **消费趋势**:即饮鸡尾酒(RTDs)需求激增,其销量5年内增长近4倍;伏特加为最大品类(营收85.6亿美元),高端及以上产品占收入58%。 4. **贸易挑战**:出口额自2000年增长5倍至244.9亿美元,但2025年受关税影响(如对欧加征15%关税),出口额同比下降9%,加拿大市场销量骤降73%。 5. **政策与责任**:行业推动零关税贸易,反对加税;青少年饮酒率降至历史低点,酒驾致死率较1982年降41%。
**美国烈酒市场趋势?** **关税如何影响出口?** **RTD产品增长动力?**
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