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美国蒸馏酒协会(DISCUS):2023年美国烈酒年度经济简报(英文版)(51页).pdf

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1、Annual Economic BriefingAnnual Economic BriefingFebruary 9,2023PresentersPresentersChristine LoCascioDistilled Spirits Councilof the United StatesChief,Public Policy&StrategyChris SwongerDistilled Spirits Councilof the United StatesPresident&CEOMichael MarianoTourism Economics,an Oxford Economics Co

2、mpanyHead of Economic DevelopmentHasan Bakir,Ph.D.Distilled Spirits Councilof the United StatesEconomics&Strategic Analysis2022 Economic Overview2022 Economic Overview Spirits sector remained resilient in 2022 despite challenging external environment U.S.supplier revenue grew 5.1 percent U.S.volume

3、grew 4.8 percent 13th straight year of market share gains First time spirits take lead revenue share of total U.S.beverage alcohol market3Christine LoCascioChristine LoCascioDistilled Spirits Councilof the United StatesChief,Public Policy&StrategySpirits industry is a major contributor to U.S.econom

4、yU.S.is second largest spirits market in the worldGenerates$200 billion in U.S.economic activity annuallySupports around 1.7 million jobs through the production,distribution and sale of distilled spirits in the U.S.In 2020,used 2.2 billion pounds of grains in production of U.S.whiskey,brandy,rum,gin

5、 and vodka5Marketplace TrendsMarketplace TrendsU.S.spirits industry continued growing in both revenue and volume in 2022in 20227$35.8$37.6 20212022Revenue Increased by$1.8BBillions291.1 305.0 20212022Volume Increased by 13.9M9-Liter Cases,MillionsPremiumization in the American Whiskey&Tequila Catego

6、riesSpirits RTDsOngoing On-Premise RecoveryMain Drivers of Spirits GrowthSource:DISCUS Market Segmentation Database,IWSR,and various industry publications.Note:Excluding Cocktails/RTDs,the spirits industry revenue grew by$1.2 billion(3.6%)while volume growth was flat.4.8%YOY Growth5.1%YOY GrowthSpir

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1. **行业增长**:2022年美国烈酒行业营收增长5.1%(至376亿美元),销量增长4.8%,连续13年市场份额提升,首次占据美国酒精饮料市场收入份额首位(42%)。 2. **经济贡献**:年经济活动规模达2000亿美元,支持170万个就业岗位,2020年消耗22亿磅谷物用于生产。 3. **消费趋势**:即饮鸡尾酒(RTDs)增速最快(营收+37.4%),龙舌兰/梅斯卡尔(+17.2%)和美国威士忌(+10.5%)为主要增长动力;高端化持续,61%收入来自高端及以上产品。 4. **政策与旅游**:推动 Cocktail-to-go 在18州合法化,争取RTDs公平税收;蒸馏厂旅游在加州、纽约、德州分别创造2.39亿、3.48亿、3.96亿美元直接消费。 5. **社会责任**:通过“Ask, Listen Learn”等项目预防未成年人饮酒,醉驾死亡率自1982年下降45%。
**美国烈酒市场增长动力是什么?** **RTD产品为何成新趋势?** **烈酒行业如何助力经济?**
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