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美国蒸馏酒协会(DISCUS):2024年美国烈酒年度经济简报(中译版)(38页).pdf

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1、Annual Economic BriefingAnnual Economic BriefingFebruary 7,2024PresentersPresentersChristine LoCascioDistilled Spirits Councilof the United StatesChief,Policy,Strategy&MembershipChris SwongerDistilled Spirits Councilof the United StatesPresident&CEOMarten Lodewijks IWSR Drinks Market AnalysisHead of

2、 Consulting AmericasHasan Bakir,Ph.D.Distilled Spirits Councilof the United StatesEconomics&Strategic Analysis2023 Economic Overview2023 Economic Overview U.S.spirits sector maintained market share lead of total beverage alcohol market Spirits sector reset following accelerated growth during pandemi

3、c U.S.spirits supplier revenue remained flat(+0.2%)U.S.spirits volume grew 1.2%3Spirits Industry is Major Contributor to U.S.EconomyU.S.is second largest spirits market in the worldGenerates$200 billion in U.S.economic activity annuallySupports around 1.7 million jobs through the production,distribu

4、tion and sale of distilled spirits in the U.S.In 2022,2.7 billion pounds of grains were used in production of U.S.whiskey,brandy,rum,gin and vodka5Grain Use in U.S.Distilled Spirits Production Up 133%Over Last Decade5Source:TTB,U.S.Department of the Treasury.1.171.281.421.561.741.782.142.192.222.442

5、.7320122013201420152016201720182019202020212022From 1.17 billion pounds in 2012 to 2.73 billion pounds in 2022BillionsNote:Includes only estimated grain use in the production of Whiskey,Brandy,Rum,Gin and Vodka.Christine LoCascioChristine LoCascioDistilled Spirits Councilof the United StatesChief,Po

6、licy,Strategy&MembershipMarketplace TrendsMarketplace TrendsSpirits Maintain U.S.Market Share Lead8Sources:Derived from industry financial reports,Beverage Information Group Handbooks,NABCA FOB prices,DISCUS Brand Data and Council Estimates 13 Points of Market Share Since 2000.Each point worth$890 m

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1. **市场表现**:2023年美国烈酒行业收入持平(+0.2%),销量增长1.2%,占酒精饮料市场收入42%(十年增7.5个百分点),但受高通胀、库存调整等因素影响出现" reset"。 2. **经济贡献**:年创造2000亿美元经济活动,支持170万就业,2022年酿酒用粮达27.3亿磅(十年增133%)。 3. **品类趋势**: - 伏特加为最大品类(收入74.9亿美元),即饮鸡尾酒(RTDs)为增长最快品类(收入+26.8%,销量+24.3%)。 - 龙舌兰/梅斯卡尔酒、美国威士忌推动高端化(龙舌兰高端销量+102.4万箱)。 4. **政策进展**:欧盟对美国威士忌关税暂停15个月,2022年出口额增至5.66亿美元(同比+29%);23个州实现鸡尾酒外带合法化。
**美国烈酒市场趋势?** **RTDs增长动力何在?** **烈酒经济贡献有多大?**
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