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1、2026 Digital Video Ad Spend&Strategy ReportPART ONE:U.S MARKET SIZE&GROWTH PROJECTIONSMay 2026DIGITAL VIDEO 2026:AD MARKET SIZE&GROWTH PROJECTIONS03Preface04Key Insights05Digital Video Ad Market Size&Growth Projections13Agentic AI for Digital Video Campaign Execution17Recap18Appendix:Definitions&Met

2、hodologyContents2DIGITAL VIDEO 2026:AD MARKET SIZE&GROWTH PROJECTIONSThis report,the first of two in 2026,covers ad spend market size and growth projections for U.S.digital video(incl.CTV,social video,and online video)*and newly examines agentic AI adoption for digital video campaign executionreflec

3、ting its emergence as one of the most consequential forces reshaping the industry.Part two,focusing on the strategies behind these growth rates,will be released on July 14th during the IAB Video Leadership Summit.IABs Digital Video Ad Spend&Strategy Report,now in its 13th year,provides a lens into t

4、he U.S.TV/video market,equipping buyers and sellers with the intelligence needed to make smarter,faster decisions in an AI-fueled industry evolving at breakneck speed.IAB partnered with Advertiser Perceptions and Guidelineleveraging proprietary billing data,market estimates,and a custom survey of ad

5、 spend decision-makersto uncover where U.S.TV/video ad dollars are flowing and why.This years findings show digital video exceeding new thresholds in spend as well as in share of total spend across the larger TV/video market.Specifically,social video and CTV each reflect compelling growth stories.Me

6、anwhile,the industry is navigating a deeper transformation as AI,including agentic and generative,reshape how media is planned,bought,and optimized.Those who embrace AI with more urgency and intention,on both the buy-and sell-side,will have a competitive advantage moving forward.3PrefaceDIGITAL VIDE