Muck Rack：2022年播客行业现状报告（中译版）（48页）.pdf

1、The State of Podcasting 2022How podcasters create content,prefer to be pitched and promote their showA STUDY BYWhat are the roles and responsibilities of podcasters?1How do podcasters develop content and book guests?2How do podcasters measure and monetize today?3What does the future of podcasting lo

2、ok like?6How do podcasters publish and promote their show?4How do podcasters prefer to be pitched?5What do podcast demographics look like?7In this report,we seek to answer:A look at whats inside35%more podcasters are offering premium content than last year67%record videos of their podcast53%work on

3、two or more podcasts39%prioritize guests who pay to appear on their show86%receive pitches for people to be on their show16%more podcasters are working for media companies compared to last year64%believe podcasts will be more popular in the next two years55%believe there are too many podcastsAbout t

4、his surveyWE SURVEYED 591 PROFESSIONAL PODCASTERS FROM SEPT.15TH to OCT 5,2022.Location:77%US6%Europe(outside of UK)4%UK3%Asia3%Canada3%Africa2%South America2%AustraliaIndustries covered:22%Energy&environment21%Business/finance20%Education18%Music/entertainment18%Society/culture 17%Government/politi

5、cs 17%Health/wellness/fitness16%Fiction/drama16%Arts15%Comedy14%Sports14%News commentaryExperience37%3-5 years23%1-2 years21%6-10 years11%under 1 year7%10-20 yearsSee extended audience breakdown in the section 7Organization type45%Independent41%Backed by a media company21%Backed by an organization t

6、hat is not a media company3%Other13%History13%Food/dining12%Kids/family12%Technology12%TV/film11%Science10%Leisure(games/hobbies/garden9%Religion&spirituality9%Other7%Travel4%True crimeThe average podcaster covers 3 industriesRoles and responsibilities of podcasters 1The average podcaster covers 3 r