Qualtrics：2023年全球IT主管与体验管理研究报告（中译版）（31页）.pdf

1、DATA SNAPSHOTGlobal Study:IT Executives and XMBruce Temkin,XMP,CCXPHead of Qualtrics XM InstituteMoira Dorsey,XMPPrincipal XM CatalystTalia QuaadgrasSenior Research AssociateSeptember Copyright 2022 Qualtrics.All rights reserved.KEY FINDINGS IN THIS REPORTTo understand the current state of experienc

2、e management(XM)in IT,Qualtrics XM Institute surveyed 663senior leaders in IT at companies with 1,000 or more employees about their companies XM efforts.Highlightsfromtheresearchinclude:+IT leaders plan to increase organizational agility.Eighty-nine percent of IT leaders say that itsextremely or ver

3、y important for their organization to improve its ability to respond to unexpectedevents,rangingfrom97%of MexicanITleadersto83%of ITleadersinJapan.+High-performing companies see the need for significant adjustments.IT leaders from organizationswith above-average growth are at least 12 percentage poi

4、nts more likely to say that they need tosignificantly or moderately make changes to their brand messaging,products and services,employeeinteractions,and customer interactions compared to leaders fromorganizations with at or below averagegrowth.+IT leaders see improving data management as a key area

5、of focus.Half of respondents citedimproving data quality and management as a critical area of focus.Its a top three area of focus forBrazilian,French,German,UK,andUS ITleadership.The onlyother area of focuscitedmore frequentlyisimprovingoperational efficiencywithinIT at 60%.+Data quality and privacy

6、 are at risk in current data storage systems.Over half of IT leaders thinkthat data quality and data privacy are potential risks of disconnected experience data.Meanwhile,71%oforganizations store their experience data in disparate spreadsheets and databases a lot or all of thetime,andjust 10%of orga