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3Search:2026年数字营销行业薪酬与招聘趋势报告(中译版)(53页).pdf

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1、2026Annual Pay&Hiring Report3SearchI want to start by thankingeveryone for participating inthis years Annual Pay&HiringSurvey.With responses fromover 1,400 professionals,including business leaders,permanent and interim staff,each of your contributions haveallowed our 2026 report to beour most compre

2、hensive yet.Weve compiled this data alongsideour recruitment data and marketinsights from our specialistconsultants.This years surveyfocused on three core topics:Annual Pay&Hiring Report 2026We have been covering the use of artificialintelligence and its impact on individualcareers since our first A

3、nnual Pay&HiringReport.However,this year,we have alsoasked dedicated questions around itsadoption and impact on entireorganisations and individual careers.Weexplore how AI is beginning to influencerecruitment decisions in the hiring trendssection of this report.Interestingly,candidates priorities ar

4、e alsoevolving,with salary growth at the lowestlevel since the pandemic.Throughout weexplore the new emphasis placed oncompany culture.Overall,the results of this years surveyreveal a cautiously optimistic approach tothe recruitment market in 2026.Over halfof employers intend to hire this year asthe

5、y expand their product,services orcustomer base.While growth wont besimple,its a fascinating time to be in theindustry.There is a lot of change,and withthat comes uncertainty,but also significantopportunity.Summary fromour Co-founderCharlie Rawstron2Pay&benefitsThe talent marketJob satisfaction3Sear

6、chAnnual Pay&Hiring Report 2026ContentsKey takeaways04Respondent profile05Pay overview07Talent attraction&retention25Hiring trends in 202618Recruitment in 202511Salary guides3033SearchAnnual Pay&Hiring Report 2026Key takeaways62%plan to look fora new role 42%ranked salaryno.1 factor52%plan to hirein

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1. **招聘市场谨慎乐观**:52%雇主计划2026年招聘,但更注重可持续增长和高质量 hire,而非数量。 2. **薪资仍是核心因素**:42%求职者将薪资列为首要考虑,47%因薪资跳槽;2025年平均薪资涨幅5.3%,低于往年。 3. **AI影响深远**:76%认为AI提升生产力,但22%企业将其纳入增长计划,可能替代部分初级岗位。 4. **人才竞争加剧**:58%企业面临薪资预算与期望差距,55%重点招聘营销人才,软技能(如解决问题能力)与技术同等重要。 5. **文化优先级提升**:22%求职者将公司文化列为首要因素,较去年增长8%,灵活工作政策需求下降。
**AI如何影响招聘?** **薪资涨幅放缓了吗?** **2026年热门技能?**
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